CooperVision Introduces MyDay® Lenses in the U.S. [ view all news ]
During Optometry's Meeting in Seattle 2015, CooperVision, Inc. announced the introduction of MyDay® silicone hydrogel daily disposable contact lenses to the U.S. market. Advertised as the new premium silicone hydrogel 1 day lens, this lens claims to delivers uncompromised comfort and handling for patients.
MyDay is attempting to set a new standard for the premium daily disposable contact lens category, creating significant opportunity for practitioners to migrate more wearers into this rapidly growing segment. This lens incorporates a new material and advanced design, bringing (as indicated by Coopervision) an unmatched level of softness, uncompromised comfort and handling, plus the healthy advantages of silicone hydrogel.
MyDay daily disposable lenses are made with Smart Silicone™ chemistry. Coopervision states that "Smart Silicone" optimizes oxygen permeability in a lens that is just 4.4% silicon—the lowest percentage of silicon found in a silicone hydrogel, daily disposable lens. By using less silicon, Smart Silicone leaves more room in the lens for built-in channels of comfort-enhancing moisture. It also enables a modulus of only 0.4 MPa—lower than any other 1 day silicone hydrogel lens—to make MyDay the softest silicone hydrogel daily disposable available.
MyDay daily disposable lenses are available from +6.00D to -10.00D (0.50 steps after +5.00D and -6.00D); a base curve of 8.4mm; a diameter of 14.2mm; a Dk/t of 100 (@ -3.00D); and a modulus of 0.4 MPa. CooperVision has begun limited distribution of MyDay fit sets and lenses in the U.S., and expects to begin shipping nationwide by early fall 2015. MyDay lenses are available in 90-pack cartons.