Vision Direct is the New Name of the Reinvigorated GetLenses [ view all news ]
The largest online supplier of contact lenses in Europe, GetLenses, has been retired as a brand and replaced with Vision Direct. Industry watchers will recall that GetLenses bought Vision Direct UK in early 2014: This merging of two successful suppliers of contact lenses in Europe has resulted in positive results, including a larger presence in the marketplace.
Vision Direct is currently serving Ireland, Netherlands and Spain and has concrete plans to move into more European markets in 2015. CEO Michael Kraftman focused on the well-received customer service Vision Direct provides when announcing the rebranding as Vision Direct, putting out the specific goal of increasing their impressive Trustpilot score of 9.2 to at least 9.5 by the end of this year.
Vision Direct not only offers attractive customer service but pricing that is often 45% lower than those at a traditional optician’s office on a real-world street – add this to operating hours of 24 hours daily, 7 days a week and you have a formidable supplier of contact lenses in a growing market.